Designing an identity across languages
A name that reads beautifully in one script can become awkward in another. We start by looking at where the two versions meet: on a sign, in the corner of a letter or at the top of a phone screen.
Decide what belongs together
A paired signature can introduce the whole practice before a reader chooses a language. In the Hyam El Hachem identity, Arabic and English are part of the same mark. Compare the weight of each script as well as the space around it.
Follow one visitor
Imagine someone reaching a translation practice with a document in hand. Can they identify the service, switch language and ask about that document? Odette El Dahdah’s four-language website gives us a concrete way to discuss the relationship between identity and navigation.
Prepare examples in each language
Bring the actual name, one short service description and one long page title in every available language. Tell us who reviews translations and which audiences will see a printed version. These examples reveal layout needs earlier than placeholder copy.