Motion identity and logo animation
A logo that appears for two seconds at the end of a film has a different job from one that loops on a website. Bring us the mark and the place you want people to see it first.
Start with the part people recognise
For FIXABL, the four-part X gives the lowercase wordmark a natural point of entry. The X settles and the other letters assemble around it. You can compare the motion study with the published identity. A brief for your own mark can start by circling one letter, joint or shape worth preserving.
Choose how the movement ends
For an introduction, decide how long the full name should hold before the cut. For a loop, watch the last frame run back into the first. For a product header, check how it reads beside navigation on a small screen. Tell us whether anyone should hear it or whether the gesture has to read silently.
Agree on the files you’ll actually use
List your website, social formats, presentation software or video editor. Ask for a still mark as well as motion, and say where you need a transparent background. For the website, include what someone who prefers reduced motion should see. We can discuss formats and versions against that list.