Does your brand need a new identity or a better website?
Before commissioning design, put your smallest printed mark beside the most important page on your website. Where does someone first lose the thread?
When the name is the problem
Cover the logo and read the name. Can customers recognize it on a door, an invoice and a phone? For Hyam El Hachem, Arabic and English belong to the same signature. Looking at the two scripts together tells you more about the identity than a large logo on an empty page. See the bilingual signature.
When the journey is the problem
Keep your current mark and try one task on your phone: request a translation, book an appointment or find an address. If you recognise the practice but cannot finish the task, start with the website. On Odette El Dahdah’s four-language site, the language choice and translation enquiry are part of the design brief.
What to bring to the studio
Send one printed use, a link to the page that gives people trouble, and the action you want them to complete. If both the signature and the journey need work, we can discuss one brief that tests the identity in the website as we design it.