Do you need a brand film or a product demonstration?
Finish this sentence before choosing a format: “After watching, I want this person to…” The answer may call for a story, a demonstration or a short interview.
Brand filmWho are these people?
DemonstrationHow does this work?
When the audience needs to understand who you are
A brand film can follow a person through an ordinary day, show the environment where the work happens and give the audience time to hear a voice. For a nonprofit, one well-chosen encounter can make the programme tangible. Bring the person or place that could carry the story, and flag any permissions that still need arranging.
When the audience needs to understand a task
For a demonstration, name the decision a viewer must make. A single close shot of how a part fits may be more valuable than an interview. Bring a sample, a rough screen recording, or the step customers repeatedly ask about. Say what the viewer should be able to recognise or do at the end.
When one conversation carries the story
An interview can work when trust rests on a particular person’s account. Who can speak firsthand? Will you show the interview on a website, at an event or in several short clips? For a gallery projection or an installation, brief the viewing space as well as the subject.
What to send for an estimate
Include the audience, location, any existing footage, intended running time, required versions and the delivery date. Mention where captions, vertical crops or a silent edit are important. Film projects start with an enquiry so the studio can discuss the collaborators and scope.